Via Condotti - Rome

Video presentation

Job Description

Client  | RENAULT

One of the most fascinating places in Rome is undoubtedly the famous and chic shopping street, Via dei Condotti—the world’s most coveted promenade.
Christmas 2023 saw LPGLed take center stage with the conceptualization, design, execution, and installation of illuminations dedicated to the holiday season.
A project deeply valued by the Via dei Condotti Association and fully financed by Renault Italia, who collaborated in an effective and successful alliance to create an artistic work that will remain in Rome’s history.

Client

Golden diamonds, masterfully carved in various sizes, welcome visitors from Largo Goldoni and Via del Corso all the way to Piazza di Spagna.
This painstaking work was conceived to create a scenographic effect not only at night thanks to the propagation of the warm light, specially chosen to emphasise the gold of each individual gemstone, but also during the day, given the micro-perforation of each diamond within and beyond which the light reflected, creating a natural play of glow as far as the façades of the historical buildings. Lighting them up in front of a crowd of citizens and tourists were the highest officials of the Campidoglio, the mayor Roberto Gualtieri, the councillor for Great Events Alessandro Onorato, the president of the Via dei condotti association Gianni Battistoni, the vice-president Valerio Lucci and the managing director and Renault Italia CEO Alessandro Fusilli with an exceptional godmother, Laura Chiatti. The ceremony was accompanied by a concert of the Carabinieri band. Renault’s original light installation was made under the banner of sustainability thanks to the use of 100% recyclable aluminium foil and ecological, low-energy LED lights to illuminate the work. A true spectacle not only in the evening but also during the day, which lit up the 2023/2024 Christmas celebrations.

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