On November 25, 2023, Via del Babuino illuminated its lights in collaboration with “Christmas World”, designed and produced by LPG Led.

The iconic shopping street of the Roman trident leads the way in activating the distinctive Christmas lights, with an event that involved the entire street.

A long-established tradition that, over the past decade, has seen the renowned Roman trident street in the Historic Center of Rome stand out for the uniqueness, elegance, and sophistication of its lights, appreciated and photographed by Romans and tourists alike.