Piazza San Silvestro - Rome - Fe Use
Video presentation
Job Description
Client |FE USE
Fe Use, a charitable company specialized in creating collectible design objects made with recycled materials, is donating to the city of Rome an installation never seen before. Unique in its kind, the coral tree is
an exclusive work of light design that fully respects the circular economy. It is completely hand-painted in fire red, made entirely from scrap materials that are humble, recyclable, and recycled, and illuminated by low-energy LED lights in a Pantone color scheme to emphasize the vibrancy of the structure.
Client
The 15 m high Christmas tree is composed of coral made from steel scraps, which fully espouses not only the theme of sustainability but even more so the battle against violence against women. Each branch is composed of a plurality of exclusive, unique and completely different pieces, each painted individually. Red vehemently invades Piazza San Silvestro, expressing beauty and at the same time the right awareness deserving of purposeful media attention.
At the lighting ceremony, special praise was given to the Fire Brigade Command, which with high professionalism provided the tip to the Christmas tree following the priestly blessing. Lpgled together with Fe Use decided to make a commitment to the environment, realising for the first time ever and as a world exclusive a work of art looking to the future in a creative and constructive way.
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