Piazza San Lorenzo in Lucina - Concessionaria Fiori - Rome
Job Description
Client | CONCESSIONARIAFIORI.IT
Strongly desired by the association of San Lorenzo in Lucina and the Carabinieri, as every year the Roman living room par excellence, Piazza San Lorenzo in Lucina warmly welcomes the Christmas tree. Made of recycled materials, and low-consumption LED lights, after several years, the tree returns in its majesty to its beginnings, to its tradition dedicated to the beating heart of every individual, the Family.
Composed of no. 787 branches in an emerald green colour reminiscent of the natural ones in Trentino, made of fireproof material, it flaunts its 15-metre-high branches on the square.
A striking installation consisting of 250,000 energy-efficient LED lights in warm white embraces the Romans in a festive and emotional atmosphere.
Client
It is the tree of sharing and welcome: a symbol of creativity and tradition, it visually recalls the heart, the purest form of love, which is born in the family through being together, not only during the Christmas holidays. A gift to Rome from the Fiori dealership that in the blink of an eye has become during the Christmas season, the attractive symbol of the Romans, in front of which they not only take photos but also leave messages of love in all its forms, on the countless decorative hearts installed throughout the work.
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